So, Apple held a conference today in which they finally revealed some key information about their Apple Watch device.
As the title would suggest, most of their information was regarding the various model tiers and the pricing. I discuss most of this in my video, which you can find below, but if you just want an overview, check out my glorious list below the video.
Apple Watch Overview
- Apple Watch Sport is composed of customized aluminum alloy. Comes in silver or Space Gray. Color bands are made of high-performance plastic. $349 for 38mm, $399 for 42mm sizes.
- Apple Watch (steel case) starts at $549 (38mm) and goes up to $1,049, depending on band. 42mm is $50 more.
- Apple Watch Edition (18-karat gold case) starts at $10,000, with options ranging all the way to $17,000.
- You can preorder all models starting April 10. Shipping April 24.
- Global launch. Will be available in several countries, including UK, Australia, China, Japan, Hong Kong, Germany and France.
- Communicates with iPhone over Wi-Fi and Bluetooth. Can be anywhere in house, not just in Bluetooth range.
- iPhone will download apps for Watch via Apple Watch Store.
- Designed it with “all-day battery life” across a range of uses. 18 hours in typical day.
- You connect and Apple Watch to another Apple Watch (direct communication). Draw a sketch and have it pop onto friends’ watch. Or tap to get friend attention. Or send your heart beat.
So, as you can see, the prices are pretty crazy. As I said in my video, I didn’t exactly expect a new Apple product to be the price of fish and chips, but this is kinda nuts. The fact that they have a 18-karat option that is worth more than retail staff make in a year just melts my brain in so many ways. The entry level model is probably going to sell well, like most Apple products. But what about the other two? The lower end of the second tier isn’t too bad (but still more than you would pay for an Xbox One or PS4 with a game) but that’s only because even the higher end of the second tier is off into the stratosphere.
So, just how well is it going to sell at the higher price range? I’d like to say, that only the entry level ones will sell, but knowing Apple… I’ll be wrong.