Domain names have history of hinting upcoming announcements before they happen. And from the looks of things, there’ll be a lot of major ones concerning Star Wars over the next year or so. Lucasfilms have registered a whole bunch (technical term) of new domains, each of which currently redirect to StarWars.com right now.
Star Wars Order 67, Star Wars: Rebels and WookieHunters are just a few of the domains – and rather obviously none of these are known IP as yet.
So far, we don’t have a clue what these domains are for, they could be anything from movies, animation, books, games, comics or even a range of toys. It is worthy to note that these purchases came the same day as Disney and EA (Electronic Arts) signed their deal concerning Star Wars. EA are currently making a new game that will be using the Frostbite 3 engine (we don’t know the platforms yet, although it is certainly not going to be released on the Wii U.
A LucasFilm rep commented with “As Luke said, ‘I’m ready for anything.’ We all want to be like Luke.” Not exactly super revealing.
All of the domains will expire in 2015 (although obviously can be extended if needed). EA have stated that there won’t be any Star Wars games from either DICE or Visceral until 2014 – at the earliest.
Domains are typically bought early to stop a random fan / person trying to profit from the game from nabbing the URL ahead of its owner.