Most of you have probably seen the Twitter posts from Microsoft creative director Adam Orth, which told haters of always online DRM to “deal with it.” Microsoft have issued an official apology.
If you haven’t seen our original article on the comments he made, you can find it here. The jist of it though, is that Orth made some very ignorant and face palm worthy comments concerning the Xbox 720 always online rumors.
Microsoft has now issued this official apology –
“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.”
This is not exactly a surprising move, but I think that most will agree when I say that the damage has been done. Orth has made comments that will reflect badly on MS, and also very badly upon himself. I would be very surprised if he ended these last few days still holding his job. The amount of damage Orth did with those few Twitter posts isn’t going to be erased simply because MS apologised. Don’t get me wrong, it’s good to see them trying to correct the mistake but in the eyes of most gamers, the damage is already done.