Each and every year, Tokyo Keizai publishes what it calls the “New Corporate Power Rankings”. In this list, the business and economy magazine ranks Japanese businesses based on four factors. Growth, Safety, Scale and of course profitability. It’s crucial to remember that this list isn’t just gaming companies, but various different industries.
The list works fairly simply. Each of the four criteria mentioned above gets a score between 500 to 1000. This total is then added up and then used to determine the rank of the 2,000 corporations which manage to make the New Corporate Power Ranking list.
- 126th – Namco Bandai – Last year’s position: 442nd
- 157th – Broccoli – Last year’s position: not ranked
- 173rd – Nihon Falcom – Last year’s position: 215th
- 292nd – Sony – Last year’s position: 163rd
- 318th – Capcom – Last year’s position: 701st
- 363rd – Sega – Last year’s position: 133rd
- 363rd – Marvelous AQL – Last year’s position: not ranked
- 390th – Tecmo Koei – Last year’s position: 451st
- 567th – Konami – Last year’s position: 355th
- 1647th – Nintendo – Last year’s position: 219th
Sony don’t make the top 200, dropping fairly steeply – 129 positions, since the previous year. But if Sony’s drop of 128 seemed steep, it was a slight mound with hand rails compared to Nintendo. Nintendo slipped from 219th all the way down to 1647th. The company remains completely safe, with a score of 998 (meaning the market doesn’t believe it’s going belly up any time soon). Profitability came in at 774 and Scale 708, fairly average scores. What destroyed the average was the Growth, which was 500, the lowest scoring possible.
It’s unsurprising Nintendo got hit hard recently, with their stocks taking a beating. The Wii U sales have been less than Nintendo hoped, almost 69 percent lower. Even the 3DS hasn’t met up with sales expectations. Nintendo’s public image has also taken a slight bit of damage, thanks to the YouTube copyright fiasco. Nintendo aren’t in danger, but Tokyo Keizai’s “New Corporate Power Rankings” shows they aren’t quite as dominant as they once were.