Nintendo’s boss, Satoru Iwata, has detailed an interesting idea. That being an innovate flexible pricing structure that would reward regular buyers with reduced prices.
Iwata discussed this during an investor briefing, in which he said;
“Until now it has been taken for granted that software is offered to users at the same price regardless of how many titles they purchase in a year, be it one, five or even ten titles. Based on our Nintendo Network ID account system, if we can offer flexible price points to consumers who meet certain conditions, we can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more.”
However, according to his statements, buying lots of Nintendo games isn’t the only way to net yourself a bit of a discount.
“Here, we do not need to limit the condition to the number of software titles they purchase. Inviting friends to start playing a particular software title is also an example of a possible condition. If we can achieve such a sales mechanism, we can expect to increase the number of players per title, and the players will play our games with more friends. This can help maintain the high usage ratio of a platform.”
Hmm. While I definitely like the idea of rewarding loyal customers, I don’t think any of us want to be laden down with requests to the game requests that flood Facebook. So hopefully if they do consider that as an option, it won’t be in too much of an annoying manner.