A Sony executive has revealed that when coupled with a launch game and PS Plus subscription, the total will be enough for Sony to make a profit and on each PS4 sale.
As you might imagine, both of the next gen console systems will be expecting to make a loss on each sale early in their lifespan. This has been the case for quite some time now, with only the Wii standing as an exception to that rule. What will typically happen is that games’ hardware manufacturers will try to recover those losses by selling their software and services, while the company responsible will pour their efforts into bringing down the cost of production.
The Senior VP of Playstation, Masayasu Ito, has made claims that when a PS4 is bought with both a launch game and PS Plus subscription (which will be roughly (roughly equating to £80, or $80) would be enough to recover that loss and actually make a profit.
He also said that Sony expects to make an overall profit from an average users purchase. This claim is backed up by some claims made earlier this year by Andrew House, who said “PS4 will not generate anything like the losses we did for the PlayStation 3.”
The loss per PS3 sold varied upon model, but it has been estimated that per console there was between $240 and $300 lost. This hurt Sony in the initial difficult launch process, and the company spent quite some time in the red. They have only recently recovered from this, and various other losses over the years. So it is definitely good news that the loss per console is less, and also that they even have the potential to make a profit from day one with the bundle of a game and PS Plus subscription.
